Strategic Plan | The University of Texas at Austin


UT is an exceptional community of learners, scholars, leaders and trailblazers, and they drive our aspiration to become the world’s highest-impact public research university. Here’s how we’ll measure our success.


Attract outstanding, high-potential students, staff and faculty

Our goal is to serve more students and learners through affordable yet world-class education and honors programs. To do this, we must recruit and retain exceptional staff and faculty and be a great place to work for them.

Engage Longhorns for life, personally and professionally

Our commitment to our Longhorn community will last a lifetime. We will increase alumni engagement of all types, including direct engagement and support of UT programs and students, and attract more annual giving supporters than any public university in the nation.

Create a distinctive UT culture

What does it mean to be a Longhorn? We get to define UT’s cultural aspiration and embed this across our community. This includes strengthening access and belonging with efforts like our Hispanic Serving Institution achievement to broaden impact.

The University of Texas at Austin Students

Raising $1 Billion for Student Support

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Our Place

Learn how we’re shaping Austin and Texas.

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Our Pursuits

Learn about our pursuits in experiences, education and research.

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See Our Progress

Check out our successes to date across the strategic plan pillars.