Strategic Plan | The University of Texas at Austin


Now is our opportunity to reinforce our core values — learning, discovery, freedom, leadership, individual opportunity and responsibility — while also creating a vision to generate even greater impact in Texas and around the world.


Change Starts Here is UT’s 10-Year Strategic Plan to become the highest-impact public research university in the world.

This is our roadmap for creating more positive impact, here at home and around the world. The University of Texas at Austin is already the flagship educational and research engine in the most dynamic city in the country’s most thriving state. Yet solving grand challenges requires that we ensure that our processes, policies, and programs can support our bold vision.

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10-Year Strategic Plan

How We Got Here

We began our journey in early 2021. Our team, led by faculty and an advisory committee, met regularly with more than 100 campus leaders, reviewed 1,500 responses from student and staff surveys and conducted 275 interviews, focus groups, and working sessions with campus stakeholders.

The result was a community-informed perspective that set the aspirational foundation of Change Starts Here and its strategic pillars.

Our strategic plan is organized around three key pillars that have always made UT exceptional: our people, our place and our pursuits. Each pillar has several initiative areas and measurable goals we are holding ourselves accountable to. These areas represent the biggest opportunities for creating impact in our world along with UT’s unrivaled expertise, ingenuity, and resources.

Our Strategic Plan and Pillars

Become the world’s highest-impact public research university, unleashing knowledge, opportunity and innovation from the heart of Texas


An exceptional, diverse community of learners and scholars, leaders and trailblazers…
  • Attract outstanding, high-potential students, faculty and staff
  • Cultivate a distinctive UT culture of excellence, inclusivity, equity and innovation
  • Foster free and open discourse to enhance knowledge and understanding
  • Engage Longhorns for life, personally and professionally


…amplifying the unmatched potential of Austin and Texas…
  • Embrace and enrich the growth and spirit of Austin and Texas
  • Partner with industry, community and government to pioneer new models of service, learning, health care and research
  • Enhance life, work, health and learning by creating next-generation university environments on and beyond our campus


…and changing the world through transformative…


  • Propel the individual passions and journeys of our students, faculty, staff and alumni
  • Ignite a strong sense of belonging, community and purpose
  • Embody our public mission to serve Texas, the United States and the world
  • Deliver excellence at every touchpoint through outstanding personnel, operations and technology


  • Boldly innovate undergraduate, graduate and lifelong education for a dynamic, digital and global future
  • Deepen the integration between instruction and experience, research and service
  • Equip and inspire students for a lifetime of success, leadership and impact


  • Advance ambitious research, scholarship and creative arts
  • Tackle society’s biggest challenges in key areas of interdisciplinary strength, including Energy & Environment, Health & Well-Being, and Technology & Society
  • Operate best-in-class research infrastructure and resources
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Read Our Strategic Goals

Three strategic pillars define and drive our impact: People, Place and Pursuits.

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See Our Progress

Check out our successes to date across the strategic plan pillars.